Is China ready to take over the cycling industry? We chat to Chinese bike brand Yoeleo about challenging the old guard, changing Western perceptions, building trust, and “pushing the limits”

This week, we're exploring one of the big cycling tech stories of 2025: the rise of Chinese bike brands. And why they could, through better tech, research and design, and affordable prices, very quickly threaten the traditional western brands and transform the global cycling industry. 

To assess China’s new high-end bike brand dynasty, and dig deeper into the circumstances, tech, and methods underpinning it, we spoke to Yoeleo, one of those Chinese companies aiming to disrupt the global cycling market and reinvent the country’s position and reputation within the industry.