What do Donald Trump’s tariffs mean for cycling? We chat to an industry insider about price rises, staying positive, and why the tariffs present an opportunity for UK brands

With the cycling industry gripped by yet another period of uncertainty, this week’s episode of the road.cc Podcast focuses on the story that’s dominated the front pages all month – Donald Trump’s chaos-creating global tariffs. 

And why, at least according to one industry insider, they aren’t going to, as feared by many, “sink the ship”, and could even present an opportunity for bike brands in the UK to capitalise on a re-ordered global market.

As brands rush to increase their prices and campaign groups lobby their local politicians during Trump’s 90-day pause on his so-called reciprocal tariffs, we’re joined by Dominic Loh, the director of business at the parent company that runs mountain bike brands Funn and Granite Design, with over a decade’s worth of experience in the Asian and UK cycling market.

Fresh from Sea Otter, where the US president’s trade policies were the talk of the town, Dominic discusses the reaction to the tariffs within the industry, why forecasts of doom and gloom are overstated, and the potential for prices rises for customers at their local bike shop.

He also chats about the continued resilience of the cycling industry, why brands need to stay nimble, and why the tariffs could lead brands to adopt a more global approach, perhaps even presenting opportunities for UK-based companies in the new post-Brexit landscape.